Booth AI's founder, Nick Locascio, understood LinkedIn's massive value for B2B leads and thought leadership but had no idea where to start in terms of content—not to mention no time to make it.
Our goal was to capitalize on the massive interest in AI with content around the subject. If we could generate enough attention, we could easily funnel it into qualified attention for Booth AI—his generative AI product.
Nearly every carousel we produced created a blowout engagement for Nick. Despite his small initial audience, we produced over 400k industry-relevant impressions with only four pieces of content and doubled his follower count.